PARIS — Balmain is upping the fashion quotient for its new women’s fragrance Extatic, conceived with the label’s creative director Olivier Rousteing.
“It is the real start of the new Balmain era,” said Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, which took over the brand’s fragrance license in 2012. “Extatic is very close to the message of the fashion — very glamorous, edgy, high fashion [that’s] glittering and a little sensual.”
Symrise perfumer Emilie Coppermann concocted the oriental floral juice. In its top are notes of rose, nashi pear and osmanthus, while the heart has sharry baby orchid, iris and night jasmine. Amyris, cashmere wood and Barenia leather notes are in the base.
The name Extatic was chosen for its “energetic” and “dynamic” nature, said Benacin.
The bottle’s outer packaging, which appears to be decorated with gold-colored chain mail, is meant to be reminiscent of a Balmain jacket. And Extatic’s flacon is a mix of metal and glass.
Featured in the fragrance’s single- and double-page advertising is the label’s often-used model Anna Selezneva, who was photographed by Karim Sadli.
Extatic will be launched in February in numerous European countries, the Middle East and Far East, followed by South America. The U.S. is expected to introduce the scent in the second half of 2014.
In France, the 90-, 62- and 40-ml. eau de parfum sprays will retail for 85, 59 and 42 euros, or $116, $80 and $57 at current exchange, respectively.
Inter Parfums executives would not discuss sales projections, but industry sources estimate Extatic will generate about 20 million euros, or $27.2 million, in first-year retail sales worldwide, where the scent is expected to be in approximately 4,000 doors ultimately.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive