PARIS — Balmain is upping the fashion quotient for its new women’s fragrance Extatic, conceived with the label’s creative director Olivier Rousteing.
“It is the real start of the new Balmain era,” said Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, which took over the brand’s fragrance license in 2012. “Extatic is very close to the message of the fashion — very glamorous, edgy, high fashion [that’s] glittering and a little sensual.”
Symrise perfumer Emilie Coppermann concocted the oriental floral juice. In its top are notes of rose, nashi pear and osmanthus, while the heart has sharry baby orchid, iris and night jasmine. Amyris, cashmere wood and Barenia leather notes are in the base.
The name Extatic was chosen for its “energetic” and “dynamic” nature, said Benacin.
The bottle’s outer packaging, which appears to be decorated with gold-colored chain mail, is meant to be reminiscent of a Balmain jacket. And Extatic’s flacon is a mix of metal and glass.
Featured in the fragrance’s single- and double-page advertising is the label’s often-used model Anna Selezneva, who was photographed by Karim Sadli.
Extatic will be launched in February in numerous European countries, the Middle East and Far East, followed by South America. The U.S. is expected to introduce the scent in the second half of 2014.
In France, the 90-, 62- and 40-ml. eau de parfum sprays will retail for 85, 59 and 42 euros, or $116, $80 and $57 at current exchange, respectively.
Inter Parfums executives would not discuss sales projections, but industry sources estimate Extatic will generate about 20 million euros, or $27.2 million, in first-year retail sales worldwide, where the scent is expected to be in approximately 4,000 doors ultimately.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast