By  on June 5, 2009

Gap Inc.’s Banana Republic brand is aiming to capture a sporty set of consumers with a men’s and women’s fragrance duo called the Republic Collection, which is due out in the retailer’s 500 stores in late summer.


Republic of Men and Republic of Women, as the two scents are called, are the first fragrance ventures for Simon Kneen, Banana Republic’s executive vice president of design and creative director, since Kneen joined the brand 18 months ago from Brooks Brothers, where he spent four years and was formerly vice president and creative design director.

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