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Antonio Banderas celebrated the launch of his new fragrance — Blue Seduction for Women — with Puig USA and Broadway Cares/Equity Fights AIDS Thursday. There was a special performance by select members of the Tony Award Best Musical “In the Heights” and children benefiting from House of the Roses. Banderas and Didier Maine de Biran, general manager of Puig USA, announced that for every gift set of Blue Seduction for Women sold during the holiday season, Puig USA will donate $1 to Broadway Cares. “I am committed to the arts so it is wonderful to have Broadway Cares/Equity Fights AIDS and ‘In the Heights’ as part of this launch and partnership,” said Banderas. “I’m proud to partner with Broadway Cares/Equity Fights AIDS, which supports many organizations for children and at-risk youth with educational programs, as well as social service programs for people affected by HIV/AIDS.”
This story first appeared in the July 11, 2008 issue of WWD. Subscribe Today.