By  on May 14, 2010

NEW YORK — Puig hopes Antonio Banderas holds the secret to unlocking the men’s mass fragrance business.

The Secret by Antonio Banderas, the seventh fragrance bearing his name, will hit midtier and mass market shelves in August. Puig executives think the fragrance — the company’s boldest, most upscale and priciest bearing the Banderas nameplate — will help men’s fragrance sales click.

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