Barneys New York has bottled jeweler Irene Neuwirth’s carefree California cool in a new limited-edition fragrance hitting the department store’s beauty counters this week.
Neuwirth follows Greg Lauren and L’Wren Scott as the third participant in Barneys’ designer fragrance collection series, and she takes the series in a different, lighthearted direction. Inspired by Neuwirth’s memories of summers at the beach as a girl, the self-titled white floral fragrance contains notes of neroli, orange flower, jasminum sambac, rose, coconut, vanilla and musk. Priced at $195, only 3,000 units of the 3.4-oz. eau de parfum will be produced.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)