Barneys New York has bottled jeweler Irene Neuwirth’s carefree California cool in a new limited-edition fragrance hitting the department store’s beauty counters this week.
Neuwirth follows Greg Lauren and L’Wren Scott as the third participant in Barneys’ designer fragrance collection series, and she takes the series in a different, lighthearted direction. Inspired by Neuwirth’s memories of summers at the beach as a girl, the self-titled white floral fragrance contains notes of neroli, orange flower, jasminum sambac, rose, coconut, vanilla and musk. Priced at $195, only 3,000 units of the 3.4-oz. eau de parfum will be produced.
“I love both of the other fragrances, but they, to me, smell a little more serious and, for lack of a better word, grown up,” said Neuwirth, elaborating, “My favorite scent of all time is Coppertone. It is my childhood to a T. I wanted it to smell beachy in that way, but I wanted it to be a little more sophisticated smelling. It’s not exactly Coppertone. It has a little bit of rose, a little bit of coconut, and it smells really delicious.”
Daniella Vitale, chief operating officer and senior executive vice president of Barneys New York, commended the fragrance for accomplishing what the department store and the jeweler set out to achieve. “We wanted a fragrance that was subtle like Irene herself, but packaging with the vibrancy of her jewelry,” she said. “It is a beautiful scent evoking a Southern California vibe. Every time I smell it, I cannot help but smile. I think the customer will feel the same.”
Topped with a hefty gold cube and bearing Neuwirth’s logo as well as Barneys’ logo, Neuwirth emphasized her objective for the bottle was for it not to be “overdesigned.” “I wanted it to be the way the fragrance smells and the jewelry looks, which is clean and modern and feminine,” she said. The box is awash in purple and blue shades to resemble an opal, one of Neuwirth’s favorite stones. “It looks like the bottom of the sea, and it tied in perfectly,” she explained.
Barneys New York will celebrate Neuwirth’s contribution to its designer fragrance collection series on Tuesday with a party at a private residence in the Los Angeles neighborhood Venice, where Neuwirth works and lives. Although it is Neuwirth’s first foray into beauty, she doesn’t believe it will be her last. She envisions a future for her brand in fragrance and perhaps branching beyond that in beauty into lotions, candles and so on. Enlarging her brand’s presence in the beauty category could expand Neuwirth’s distribution from the tight network of around 12 stores that stock her jewelry.
“Jewelry is not affordable to many, and I think it’s nice for people to get a piece of what we get to do for a fraction of the cost,” she said.
Barneys New York initiated the designer fragrance collection in late 2012 to bring exclusive and rare items to its beauty assortment, according to Vitale. “We were not finding enough in fragrance, so why not create something beautiful with all of these talented designers that we carry?” she said. The department store has already chosen its next subject for the collection, but Vitale wouldn’t disclose the designer. However, talking generally about the process of selecting one, she said, “We pick designers who are more exclusive and who we think will understand the process of how to create a scent.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)