The BCBG Max Azria Group is building a fragrance franchise.
A little more than a year after launching its signature fragrance with New Wave Fragrances LLC, BCBG is back with another fragrance, BCBG Max Azria Bon Chic, with new licensee Elizabeth Arden to solidify its role as a serious fragrance player. Rolling out to Dillard’s and BCBG stores in September, Bon Chic, which means “good style” in French and is what the first two letters in BCBG stand for, is priced at $55 for a 1.7-oz. eau de parfum and $75 for a 3.4-oz. edp.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"