The BCBG Max Azria Group is building a fragrance franchise.
A little more than a year after launching its signature fragrance with New Wave Fragrances LLC, BCBG is back with another fragrance, BCBG Max Azria Bon Chic, with new licensee Elizabeth Arden to solidify its role as a serious fragrance player. Rolling out to Dillard’s and BCBG stores in September, Bon Chic, which means “good style” in French and is what the first two letters in BCBG stand for, is priced at $55 for a 1.7-oz. eau de parfum and $75 for a 3.4-oz. edp.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)