By  on April 30, 2014

For Lubov Azria, chief creative officer of BCBG Max Azria, beauty is an integral part of the brand’s overall DNA.

“BCBG Max Azria is a lifestyle brand and fragrance is an important part of that,” said Azria. “It started with a dress, and for 25 years, we have been known for dresses, especially for occasions and special moments. Our brand mission is to make women look beautiful and feel confident. Fragrance is the final touch.”

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