After a years-long hiatus from the fragrance business, the BCBG Max Azria Group wasn’t interested in returning with a routine perfume — and creative director Lubov Azria made sure the company only developed a fragrance she could be confident suited the BCBG lifestyle.

“I always want to dress a woman completely,” said Azria, Max’s wife, speaking on Aug. 31 from New York, where she was preparing for fashion week. “I love the idea of having a woman come into a store and everything is available to her. If she is truly a BCBG customer, there is a dress for her and a perfume that finishes her look.”

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