The six-year-old fragrance division of the Salvatore Ferragamo fashion house recorded total wholesale sales of 67 million euros, or $91.8 million at average exchange, in 2007 — a 24 percent jump from 2006.
"It's starting to get very interesting," noted Luciano Bertinelli, managing director of Ferragamo Parfums. He said the fragrance arm accounted for about 7 percent of Salvatore Ferragamo SpA's total sales, but he's aiming to lift that share to 10 percent in the next three years.
The firm plans to unveil a fragrance during the fashion house's 80th-anniversary celebrations in Shanghai later this month. The fragrance, which Bertinelli declined to name, is slated to be launched in September.
For Ferragamo Parfums, the Shanghai fragrance launch event, which is scheduled to take place March 29, reflects strategic growth plans in China for the brand in 2008, said Bertinelli. He added the Chinese market was at the forefront of the firm's key investment capital for 2008.
"We have an aggressive plan to triple our sales there over the next three years," said Bertinelli, adding points of sale in China would increase to 550 doors from 206 doors by 2011.
Additionally, eight Salvatore Ferragamo boutiques are expected to be opened in 2008 — bringing the number of freestanding Ferragamo boutiques in China to 38.
"On China-based counters, the Ferragamo fragrance brand has a strong following from women aged 16 to 60," said Bertinelli.
To further establish its U.S. presence, the firm has opened a subsidiary called Ferragamo Parfum USA Inc. Starting in early May, U.S. distribution for Ferragamo Parfums will be handled by Selective Beauty.
Meanwhile, Salvatore Ferragamo SpA is muscling up for its planned listing on the Italian stock exchange later this year.
"It won't change much from our perspective, but it will give us heightened visibility, more liquidity and more money to invest in projects," said Bertinelli.
A slew of flanker fragrance launches are scheduled for Ferragamo this year and they are expected to generate further sales. F for Fascinating — a softer take on the original F by Ferragamo women's scent, reached shelves in January. Bertinelli acknowledged F by Ferragamo had not reached the firm's sales objectives, because "it was too strong," he said, referring to the olfactory blend.Ferragamo's Incanto fragrance brand continues to gain pace with flankers Incanto Shine and Incanto Charms. Ferragamo Parfums will complete the Incanto story with a final launch, Incanto Heaven, which is due on shelves in April.
Ferragamo Parfums also plans to diversify its fragrance lineup with a lifestyle-positioned line under the moniker Tuscan Soul, a fragrance it developed for first-class passengers on Singapore Airlines.
Featuring four items — including bath salts, deodorant and body moisturizer — the Tuscan Soul line will be on shelves starting in September.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)