By  on December 19, 2012

After spending 10 years with Coty Inc., Kenneth Cole has switched horses in his fragrance business by signing a licensing deal with Parlux Ltd.

The new relationship with Parlux will begin Jan. 1 and both partners are looking forward to it. Parlux is — according to the company — planning on adding “several new brand concepts while continuing to support Kenneth Cole’s existing portfolio of scents.”

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