By  on February 24, 2011

MILAN — Moschino Forever, the fashion house’s newest scent, is out to capture the classic man.
The masculine fragrance from Italy-based fragrance house Euroitalia — Moschino’s licensee — follows in the footsteps of the label’s other male scents, Moschino Friends, launched in 2005, and Moschino Uomo, rolled out in 1997.


Moschino creative director Rossella Jardini said the scent’s name was inspired by an appeal that’s meant to be timeless: “It’s a bit like the Moschino fashion line where our forte is reinterpreting classics with elegance and irony.”

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