The fragrance market in the Middle East is booming, thanks to a customer base (male and female) eager to spend on quality and luxury. “Consumers in the Middle East use high amounts of fragrance daily,” says Matt Frost, IFF’s global head of marketing. “It helps distinguish personality and makes your presence known. It’s a market that is growing in the double digits.” To that end, prestige fragrance brands are introducing scents specifically for the Middle Eastern market, as well as using the region’s culture and ingredients as creative inspiration. “A lot of international products are primarily targeted at this region,” says Frost. “Historically and culturally, fragrance is extremely important.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"