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Beauty Bulletin: Italy Rising as Fragrance Capital

No matter the ethos of the house, Italian brands are finding a willing customer base.

Clockwise from top: Bottega Veneta Eau Légére;
Giorgio Armani Acqua di Gioia Eau Fraiche; Prada Infusion
d'Iris; Versace Eros; Gucci Guilty Black; Marni.

Clockwise from top: Bottega Veneta Eau Légére; Giorgio Armani Acqua di Gioia Eau Fraiche; Prada Infusion d'Iris; Versace Eros; Gucci Guilty Black; Marni.

George Chinsee

Appeared In
Special Issue
Beauty Inc issue 03/08/2013

When it comes to fine fragrance, Italy is the rising capital of the world. An array of designers are launching new scents for spring, ranging from the super sexy (Versace) to the appealingly individualistic (Marni). No matter the ethos of the house, Italian brands are finding a willing customer base. “As Italian designer houses have become more popular, the fragrances are a natural extension of that popularity,” reasons Howard Kreitzman, Bloomingdale’s vice president of cosmetics and fragrances. “We feel that for many customers, the idea of these fragrances evokes the beauty and spirit of Italy.” Now that’s amore.