By  on July 8, 2010

MILAN — Italian fashion brand John Richmond is rolling out its new men’s fragrance, called John Richmond for Men, with licensee EuroItalia, one of Italy’s beauty manufacturing heavyweights.

EuroItalia, which inked a deal with the fashion brand in April 2009, plans to distribute the eau de toilette in 1,200 doors in Italy and subsequently expand the scent’s distribution network to between 8,000 and 9,000 doors globally by the end of 2011.

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