The brand, which launched a limited edition women’s scent called No. 1 — created using renewable energy sources and which benefits Clean Air-Cool Planet, an organization dedicated to combating global warming — is following up the fragrance with another, called No. 2.
The women’s scent builds upon the brand’s Eau de Collection series, a concept that calls for turning to nature as a creative and energy source.
About 10 percent of the power needed to produce No. 2 in France was from hydroelectric, or renewable, sources. A portion of the proceeds from U.S. sales of the scent has been earmarked for American Rivers, a nonprofit organization that works to protect and restore rivers in the U.S.
Inspired by the “unity that comes from true romance” and “symbolic harmony and partnership,” the limited edition, woody-oriental eau de toilette includes top notes of tangerine, black currant and mint leaf, while its heart includes peach, apple, patchouli and white musk. No. 2 dries down into notes of teck wood, amber, cedar and benjoin.
Its blue bottle is meant to evoke the cleanliness and purity of water under sunlight, according to the brand. A graphic on the front of the flacon, depicting the scent’s name, is intended to represent a splash of squid ink on rice paper, a reference to Japanese fashion designer Madame Hanae Mori.
The scent was reportedly composed by Expressions Parfumées and will come in a 3.4-oz. size priced at $95. Plans call for 1,600 bottles of No. 2 to distributed in the U.S.
No. 2 is due to be launched at Nordstrom and the retailer’s Web site in August and roll out to upscale specialty and department stores the following month. The September rollout is to include introductions at Bloomingdale’s; Neiman Marcus; selected Saks Fifth Avenue, Macy’s and Dillard’s locations; Von Maur, and Holt Renfrew — for a total of less than 300 doors.
Along with the launch of No. 2, Hanae Mori Parfums, whose license is held by International Cosmetics and Perfumes Inc., is constructing a Web site offering e-commerce, news and informational content on the brand for U.S. and Canadian visitors.
In-store visuals, retailer catalogues and direct mail and online initiatives by retailers will be employed to promote the fragrance.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews