It’s round two for Hanae Mori Parfums.
The brand, which launched a limited edition women’s scent called No. 1 — created using renewable energy sources and which benefits Clean Air-Cool Planet, an organization dedicated to combating global warming — is following up the fragrance with another, called No. 2.
The women’s scent builds upon the brand’s Eau de Collection series, a concept that calls for turning to nature as a creative and energy source.
About 10 percent of the power needed to produce No. 2 in France was from hydroelectric, or renewable, sources. A portion of the proceeds from U.S. sales of the scent has been earmarked for American Rivers, a nonprofit organization that works to protect and restore rivers in the U.S.
Inspired by the “unity that comes from true romance” and “symbolic harmony and partnership,” the limited edition, woody-oriental eau de toilette includes top notes of tangerine, black currant and mint leaf, while its heart includes peach, apple, patchouli and white musk. No. 2 dries down into notes of teck wood, amber, cedar and benjoin.
Its blue bottle is meant to evoke the cleanliness and purity of water under sunlight, according to the brand. A graphic on the front of the flacon, depicting the scent’s name, is intended to represent a splash of squid ink on rice paper, a reference to Japanese fashion designer Madame Hanae Mori.
The scent was reportedly composed by Expressions Parfumées and will come in a 3.4-oz. size priced at $95. Plans call for 1,600 bottles of No. 2 to distributed in the U.S.
No. 2 is due to be launched at Nordstrom and the retailer’s Web site in August and roll out to upscale specialty and department stores the following month. The September rollout is to include introductions at Bloomingdale’s; Neiman Marcus; selected Saks Fifth Avenue, Macy’s and Dillard’s locations; Von Maur, and Holt Renfrew — for a total of less than 300 doors.
Along with the launch of No. 2, Hanae Mori Parfums, whose license is held by International Cosmetics and Perfumes Inc., is constructing a Web site offering e-commerce, news and informational content on the brand for U.S. and Canadian visitors.
In-store visuals, retailer catalogues and direct mail and online initiatives by retailers will be employed to promote the fragrance.