Benefit Cosmetics is focusing on expanding its fragrance business, both in the U.S. and internationally, with the launch of its second scent, called B Spot.
According to Jean-Andre Rougeot, chief executive officer of the LVMH Moët Hennessy Louis Vuitton-owned cosmetics company, the firm is looking to create a steady flow of fragrance innovation, in comparison with previous years, in order to develop Benefit's fragrance business.
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