By  on October 15, 2010

Just under a year after warming up the fragrance arena with her first scent, Heat, Beyoncé Knowles is headed back into the market with Heat Rush, due in February.

A sister scent to the fragrance Knowles launched with Coty in February, Heat Rush will be sold in the U.S. in about 3,000 department and specialty store doors, including Macy’s, at launch, then roll out to about 50,000 doors worldwide in May. While Heat is billed as an overtly sexy fragrance, Heat Rush is intended to be more of a daytime fragrance, noted Steve Mormoris, senior vice president of global marketing for Coty Beauty. And make no mistake: there are many more facets of Knowles to come.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus