By  on December 21, 2007

MILAN — Beyoncé Knowles gave La Rinascente's flagship here a pre-Christmas shimmer on Monday during a personal appearance for Emporio Armani's new scent called Diamonds.

Dressed in a red satin Giorgio Armani dress and glittering black heels, Knowles — the star of the fragrance's advertising campaign — strolled into the store on the arm of the designer to cheers and screams from the crowd of 1,200. "This is amazing," she said after surveying the mass of fans — some of whom had waited since the morning — that spilled out to the streets and crammed the area overlooking the accessories floor.

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