By and  on September 15, 2009

Sasha Fierce has finally succumbed to the temptations of the celebrity fragrance game: Beyoncé Knowles has signed a deal with Coty Inc. to produce her own perfume.

Beyoncé’s fragrance — which will be sold in department stores globally — is scheduled to be launched in spring in the Americas, followed by the rest of the world in fall 2010. The deal could be worth up to $20 million for the singer over the next three years, sources estimated.

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