Frenzied fans may have narrowly missed trampling Justin Bieber at Macy’s last month, but they went on to trample industry sales records by buying hordes of the singer’s first prestige fragrance.
After Bieber’s personal appearance on June 23 at Macy’s Herald Square, his women’s fragrance, called Someday, netted more than $3 million in retail sales at Macy’s in less than three weeks, said industry sources. Someday also humbled the beauty establishment, and some experts are characterizing it as the most successful celebrity fragrance launch in history.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)