By  on July 15, 2011

Frenzied fans may have narrowly missed trampling Justin Bieber at Macy’s last month, but they went on to trample industry sales records by buying hordes of the singer’s first prestige fragrance.

After Bieber’s personal appearance on June 23 at Macy’s Herald Square, his women’s fragrance, called Someday, netted more than $3 million in retail sales at Macy’s in less than three weeks, said industry sources. Someday also humbled the beauty establishment, and some experts are characterizing it as the most successful celebrity fragrance launch in history.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus