Blumarine Launching New Scent for Spring

MILAN — Blumarine and ITF have a romantic new offering for spring: Anna, a musky floral eau de parfum that aims to attract “women who live every moment with passion,” according to Blumarine founder and creative director Anna Molinari.

The packaging, created by ITF’s internal team and French artistic director Thierry de Baschmakoff, is a tribute to Molinari’s longtime fondness for flowers, with a pink cap shaped like a blossoming peony over a simple glass bottle where “Anna” is scrawled in the same color. Perfumers Alexandra Carlin and Maurice Roucel of Symrise developed the juice, which kicks off with top notes of water fruits, peach and apple, over a heart of peony, magnolia, rose and jasmine, and a drydown of sandalwood, musk, vanilla and cashmeran.