After marking almost every New York City neighborhood with its own scent, Bond No. 9 is now ready to take on all of New York State with a new brand, I Love New York by Bond No. 9.
“This is a completely different model for us,” said Laurice Rahme, founder of Bond No. 9. “I call it a hybrid because it has the artisanal makings of a niche brand and the distribution of a designer brand.”
For this range, which will feature wider distribution and a lower price point than the original Bond fragrances, the brand is utilizing the ubiquitous I Love New York slogan and partnering with International Flavors & Fragrances. The scents, priced at $105 for a 50-ml. bottle and $175 for 100-ml. version, are each being designed to denote a specific geographic locale in the state.
The first three fragrances — I Love New York for Her, I Love New York for Him and I Love New York for Everyone — will launch on Sept. 18 in commemoration of Sept. 11. Each will include notes associated with the state, like blueberry and nutmeg. “I think of it as a very emotional product,” said Rahme. “This gives us an opportunity to give back to the city that has been so good to us.”
What triggered the development of the project was gaining the use of the state’s name. “We see Bond as a corporation that embodies beauty and can create a spirit for New York City and state,” said Maha Eltobgy, vice president of marketing and strategy for Empire State Development. She acknowledged that other deals are in the works, presumably involving other product categories.
Bottles in the 15-piece anthology will feature the trademark Bond stamp, modeled on the NYC Transit Authority subway token from the Seventies, as well as the I Love New York logo, created by Milton Glazer in 1977.
Glazer said he is amazed that his creation has persisted for 35 years. He philosophically noted that commercial artists can do a lifetime of work, which, if lucky, lasts weeks, months or maybe years before “disappearing down the hole of history.” He theorized that his idea lasted so long because it was copied in so many forms and used to sell a gamut of T-shirts, bags and other objects all around the world. It’s constant repetition gave the logo endurance. So much so that he claims that his sense of ownership has slipped away. “I can’t imagine I made it — actually,” he reflected.
The 13 additional scents will roll out to Saks Fifth Avenue and Nordstrom stores, over the next two years.
“These [fragrances] are easy to wear, easy to love and easier to buy,” said Rahme. “We are not going to have an elitist brand with I Love New York on it.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty