By  on September 1, 2011

After marking almost every New York City neighborhood with its own scent, Bond No. 9 is now ready to take on all of New York State with a new brand, I Love New York by Bond No. 9.

“This is a completely different model for us,” said Laurice Rahme, founder of Bond No. 9. “I call it a hybrid because it has the artisanal makings of a niche brand and the distribution of a designer brand.”

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