Niche fragrance marketer Bond No. 9, which has built its business naming fragrances after New York neighborhoods, is venturing across the pond for the launch of its second retail masterbrand — this time with British department store Harrods.
Due on counter Aug. 2, Harrods for Him and Harrods for Her mark the first signature scents for the venerable British retailer, which has carried Bond No. 9 fragrances for the past four years. A limited edition oud, or woody scent, called Harrods Swarovski Oud, also has been developed for the department store.
“This was a very easy project — our taste levels are so similar,” said Bond No. 9 founder Laurice Rahme, who noted that Bond No. 9 ranks among Harrods’ top three fragrance brands. “It was the same easy project for the creation of Saks Fifth Avenue’s scents.”
Bond No. 9 created a retail masterbrand with New York retailer Saks Fifth Avenue in 2007, and Rahme said in addition to its collection with Harrods, Bond No. 9 also is working on a third retailer scent, which will be unveiled by the end of the year.
“Bond No. 9 is one of our very top-performing perfume brands,” said Marigay McKee, fashion and beauty director at Harrods. “It makes perfect sense for us to link up with Bond No. 9 for this project. Laurice’s designs for us are absolutely stunning — a piece of Harrods for the dressing table.”
The trio of Harrods fragrances was developed by Laurent Le Guernec of International Flavors & Fragrances. The men’s scent is a fougère accented with gourmand notes, and the women’s scent is based on tuberose. The unisex, limited edition oud scent has top notes of black pepper and cumin, a heart of amber and myrrh and a drydown of smoky oud and green vetiver.
The bottles, which are slightly slimmed-down versions of the typical Bond No. 9 flacon, are emblazoned with Harrods’ H logo in the department store’s signature colors of gold and green. The limited edition Harrods Swarovski Oud bottle is dotted with 1,600 emerald and white crystal stones meant to depict the exterior of the Knightsbridge department store at night. A run of 1,000 pieces has been produced and each will retail for 495 British pounds, or $812 at current exchange.
The men’s and women’s Harrods scents will retail for 100 pounds, or $164, for 1.7-oz. versions, and 178 pounds, or $291.99, for 3.4-oz. sizes.
All three fragrances will be carried at Harrods’ Knightsbridge store and at Bond No. 9’s four New York boutiques.
Executives declined to break out numbers, but industry sources estimate that the three Harrods’ scents will generate $1 million in their first year on counter.
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