MILAN — Three years after their first foray into perfume, Bottega Veneta and Coty Global Markets are launching the Italian fashion brand’s second women’s eau de parfum. Called Knot, the scent is a breezy, floral departure from its leathery, chypre predecessor, and Bottega Veneta creative director Tomas Maier emphasized its long-term importance in the firm’s fragrance portfolio.
“This is part of our journey of scent.…Behind each fragrance, there is a precise idea,” he said, noting that for the new edp, inspiration came from an imaginary house on the Italian coast, with the smell of flowers and fresh laundry wafting through an open window. “What I’m working on is creating a world,” Maier added, emphasizing that each fragrance was an equally important, and timeless, piece in a larger scheme.
Devised by Daniela Andrier of Givaudan, the fragrance kicks off with a clementine accord, mixing mandarin, limette, neroli and orange flower. Lavender is at the heart, while rose and peony provide floral touches to contrast the earthier musk and tonka beans at the edp’s base.
Knot expresses the quintessence of Bottega Veneta’s subtle but luxurious femininity, said Jean Mortier, president of Coty Global Markets, noting that Maier “has a definite vision, he knows exactly where he wants to go.…He has a great consistency over time, the product is at the heart of everything — which you can see in his handbags, fashion and perfume.”
The fragrance is conceived for a mature customer who appreciates craftsmanship over trends, Mortier added. “She buys a fragrance for herself, the pleasure is for herself,” he noted. “She’s not looking for status symbols; it’s a luxury she is choosing to give herself.”
The weighty, softly rounded bottle is topped with a matte gold cap in the shape of a knot — an explicit reference to Bottega Veneta’s best-selling Knot clutch. Meanwhile, the advertising campaign features Australian model Julia Nobis in a series of intimate, sensual but never over-the-top portraits by David Armstrong. “She has a certain modernity that I like,” said Maier of the model, adding that he also appreciated her intelligence and the mysterious reserve she communicates in pictures. The campaign will be exclusively print and digital, and will appear in stores, where special areas will be set up for sampling.
Mortier declined to discuss sales projections, however, industry sources said Knot could hit $40 million in retail sales in its first year on the shelf.
Distribution for the fragrance will remain selective, said Mortier, reaching about 3,800 doors when rollout is complete. “For now, we have no plans to expand distribution,” he noted.
Neiman Marcus and Bergdorf Goodman in the U.S. and Harrods in the U.K. have a late-August exclusive ahead of the international September rollout, and the scent will also be available in all Bottega Veneta boutiques. Key markets for Bottega Veneta perfumes include the U.S., Italy, Germany, the U.K. and the Middle East, with further development under way in Asia.
Knot will be available in 30-ml., 50-ml. and 75-ml. bottles, which will retail for $90, $125, and $160, respectively, in the U.S. A body lotion, shower gel and body cream will complete the offering.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.