Two years after the launch of its first scent for women, Bottega Veneta is bringing its masculine counterpart to the table. And like the first one, the brand is seeking to make a statement with the juice, produced with licensee Coty Prestige.
“I think it’s more interesting to make a statement than to go with what’s been done and what’s the success story of the moment,” said Tomas Maier, who has been the 47-year-old brand’s creative director since June 2001, during an interview at the brand’s Manhattan showroom. “I prefer not to know. I prefer to take a risk and jump into the cold water and make a statement. The market is so difficult and there are so many perfumes that come out and so many perfumes that disappear. And I’d rather have a perfume that resists time, that can remain. We need to bring to [the customers] something that is special and unique. I don’t think we can make the whole world happy, and that’s not my role, but I want this to stay. That’s my desire.”
Bottega Veneta Pour Homme’s concept was inspired by the outdoors. “My idea was a journey of a man going out from the Veneto region going up into the north, into the mountains, the Dolomites — you know, spending some time of his hectic urban schedule and being up there, like in a house in the mountains with a glacial breeze coming in from the woods,” said Maier.
Created by Givaudan’s Daniela Andrier and Antoine Maisondieu, Bottega Veneta Pour Homme is built around the key note of Andalusian labdanum, which appears in the base of the fragrance structure. Other materials include Calabrian bergamot, Siberian pine and juniper from the Balkans in the top notes; a heart of Jamaican pimento, Canadian fir balsam and Mediterranean clary sage, and base notes of Indonesian patchouli and a leather accord, noted Jean Mortier, president of Coty Prestige.
The rounded, smoked-glass bottle was inspired by the glassware in the brand’s home collection. “It’s inspired by a classic carafe,” said Maier. “I like the preciseness of [the scent bottle] and at the same time it’s very organic when you touch it. It’s very round on the top and has a little bit of leather. And the color — I like the light gray tint, because I find that very masculine.”
Maier always keeps an overall brand image in mind when working on Bottega Veneta products, whether it’s a handbag in the house’s signature intrecciato woven leather or a home product or a fragrance. “Everything has to go together,” he said. “I think it’s very important to also have an overall idea of all products, because in many places these products will live together on the same shelf. I like it when it makes like a statement and there is a precise idea.”
The fragrance will be sold in 3,800 doors globally, and in the U.S. it will be exclusive to Nordstrom, Bergdorf Goodman and Bottega Veneta boutiques beginning in September, with distribution also expanding to include additional doors in June 2014, noted Françoise Mariez, senior vice president of marketing, European Licenses.
Swedish filmmaker Axel Lindahl shot the ad on location in New York City. In the U.S., print advertising will begin in November books.
While executives declined comment on projected sales, industry sources estimated that Bottega Veneta Pour Homme could do $11 million in gross sales globally in its first year on counter.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)