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Boucheron to Launch Jaïpur Bracelet

The woody floral scent was conceived by International Flavors & Fragrances perfumer Carlos Benaïm.

PARIS — Following a housecleaning, Boucheron and its fragrance licensee Inter Parfums SA are about to bring out Jaïpur Bracelet for women.

A new woody floral scent, it was conceived by International Flavors & Fragrances perfumer Carlos Benaïm. The top notes include bigarade petit grain, basil verbena and violet leaves, while carnation from India, hyacinth and lily of the valley comprise the middle notes. In the base are notes of cypress, cashmeran and orris concrete.

Jaïpur Bracelet’s bottle is a slightly reworked version of that of Jaïpur for women, which Boucheron introduced in 1994 and discontinued some years later.

According to Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, the fragrance — which is lighter than the others in Boucheron’s portfolio — could expand the brand’s customer base.

Following the signing of the fragrance license between Inter Parfums and Boucheron in December 2010, three of the jewelry house’s scents were kept on the market: Boucheron’s eponymous fragrance, Boucheron pour Homme and Jaïpur Homme.

Jaïpur Bracelet is due out starting at the end of March in the U.K., followed by the U.S., the rest of Europe and Asia between May and September.

In France, it will be priced at 90 euros, or $119.50, for the 100-ml. eau de parfum spray, and 60 euros, or $79.70, for the 50-ml. edp spray. Ancillaries are to include a body milk, bath gel and cream.

Although Inter Parfums executives would not discuss projections, industry sources estimate Jaïpur Bracelet will generate 25 million euros, or $33.2 million, in first-year retail sales worldwide.

An entirely new Boucheron scent is expected out at the latest at the end of 2013 or in early 2014, according to Benacin.