TOKYO — French fashion brand Zadig & Voltaire has inked a 15-year fragrance deal with Shiseido’s Beauté Prestige International.
“Zadig & Voltaire and BPI have now decided to bring their talents together to develop the Zadig & Voltaire Perfumes, with a shared level of demand and vision,” Shiseido said.
Last year Bertrand Tupin, chief strategic officer at BPI, told WWD the company was on the hunt for new fragrance licenses to complement its portfolio of brands such as Issey Miyake, Narciso Rodriguez and Elie Saab.
“The priority is licenses; we know how to handle those. Since the very beginning, we knew how to create brands from scratch and to make them successful in the markets. It’s our DNA,” he said.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)