TOKYO — French fashion brand Zadig & Voltaire has inked a 15-year fragrance deal with Shiseido’s Beauté Prestige International.
“Zadig & Voltaire and BPI have now decided to bring their talents together to develop the Zadig & Voltaire Perfumes, with a shared level of demand and vision,” Shiseido said.
Last year Bertrand Tupin, chief strategic officer at BPI, told WWD the company was on the hunt for new fragrance licenses to complement its portfolio of brands such as Issey Miyake, Narciso Rodriguez and Elie Saab.
“The priority is licenses; we know how to handle those. Since the very beginning, we knew how to create brands from scratch and to make them successful in the markets. It’s our DNA,” he said.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.