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Zadig & Voltaire Links With Beauté Prestige International

Shiseido fragrance arm will create and distribute perfumes for the French brand.

TOKYO — French fashion brand Zadig & Voltaire has inked a 15-year fragrance deal with Shiseido’s Beauté Prestige International.

This story first appeared in the June 24, 2014 issue of WWD.  Subscribe Today.

“Zadig & Voltaire and BPI have now decided to bring their talents together to develop the Zadig & Voltaire Perfumes, with a shared level of demand and vision,” Shiseido said.

Last year Bertrand Tupin, chief strategic officer at BPI, told WWD the company was on the hunt for new fragrance licenses to complement its portfolio of brands such as Issey Miyake, Narciso Rodriguez and Elie Saab.

“The priority is licenses; we know how to handle those. Since the very beginning, we knew how to create brands from scratch and to make them successful in the markets. It’s our DNA,” he said.