DESTIN, Fla. — Manufacturers are pulling out all of the stops to revive an anemic mass market fragrance business.
The fragrance marketers showing new scents at this week's Efficient Retail Marketing Collaboration meeting held here are trying everything from going back to classics to mimicking Victoria's Secret body sprays. Of course, there are still celebrity launches to add sizzle, including the new Celine Dion entry (see related story on page 19) and blockbuster licenses such as Boom LLC's Hannah Montana and High School Musical franchises. The hopes are that shoppers will once again find the mass market a destination for scents.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"