DESTIN, Fla. — Manufacturers are pulling out all of the stops to revive an anemic mass market fragrance business.
The fragrance marketers showing new scents at this week's Efficient Retail Marketing Collaboration meeting held here are trying everything from going back to classics to mimicking Victoria's Secret body sprays. Of course, there are still celebrity launches to add sizzle, including the new Celine Dion entry (see related story on page 19) and blockbuster licenses such as Boom LLC's Hannah Montana and High School Musical franchises. The hopes are that shoppers will once again find the mass market a destination for scents.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)