DESTIN, Fla. — Manufacturers are pulling out all of the stops to revive an anemic mass market fragrance business.
The fragrance marketers showing new scents at this week's Efficient Retail Marketing Collaboration meeting held here are trying everything from going back to classics to mimicking Victoria's Secret body sprays. Of course, there are still celebrity launches to add sizzle, including the new Celine Dion entry (see related story on page 19) and blockbuster licenses such as Boom LLC's Hannah Montana and High School Musical franchises. The hopes are that shoppers will once again find the mass market a destination for scents.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)