MILAN — Bulgari’s latest jewelry line is as glittering as ever, but it’s also fragrant. Called Le Gemme, Italian for “the gems,” the collection features six high-end eaux de parfum, presented in dark flacons shaped like Greco-Roman amphorae and representing different semiprecious stones.
“This is a special project, conceived to represent the brand over the long term,” said Bulgari Parfums managing director Valeria Manini, noting that the Italian jeweler, part of LVMH Moët Hennessy Louis Vuitton, began working on Le Gemme three years ago. The idea, she explained, was to emphasize the historic symbolism of gemstones, which many people today, including jewelry aficionados, have forgotten.
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