By  on June 13, 2008

With a new women's scent called Jasmin Noir, Bulgari is putting forth its most upscale fragrance effort to date.

The Italian jeweler, which is set to initially launch Jasmin Noir at Nordstrom on Aug. 1, hopes to tap into a new segment of consumers — those willing to pay a higher price than that of existing Bulgari scents.

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