By and  on March 7, 2013

LONDON — Bulgari is throwing the raw Australian masculinity of Eric Bana behind the launch of a new fragrance for men, Bulgari Man Extreme.

“It was literally the first thing after many years that came up and I went, ‘Actually, yes, I will do that,’” said Bana in an interview with WWD at the Bulgari Hotel in London, as he explained that he had been approached countless times over the years to become the “face of” different brands. He joked, “Prior to this I was just the face of myself!”

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