By  on January 10, 2014

MILAN — Channeling the vitality of the Mediterranean Basin, Bulgari is introducing a new men’s fragrance the company says has staying power: Aqua Amara, a citrus successor to the original Aqua Pour Homme, which the Italian jeweler, part of LVMH Moët Hennessy Louis Vuitton, launched in 2004.

The name conjures the bitter oranges found in southern Italy and Greece, and the fragrance’s packaging — with a copper-colored bottle shaped like a rounded beach pebble — is designed to open like two halves of a piece of fruit.

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