PARIS — Burberry Body, the women’s fragrance due out worldwide on Sept. 1, is positioned to be an iconic scent.
Its sampling campaign will begin today exclusively for Burberry Facebook fans. The Burberry fragrance brand, whose license is held by Inter Parfums, last year generated sales of just under 200 million euros, or $286 million at average exchange. It includes about 10 scent franchises, many of which are successful in various parts of the world. What’s missing in the portfolio, according to Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, the French subsidiary of Inter Parfums Inc., is a single fragrance that’s a leader globally.
“It is a new step in the brand,” he said. The scent’s floral woody amber juice, made with Robertet perfumer Michel Almairac, was inspired by Britain. There are notes of green absinthe, peach and freesia in Burberry Body’s head; a floral bouquet of rose and iris notes mixed with sandalwood in its heart, and notes of cashmere wood, vanilla, amber and musk in its base. Alongside sampling, Burberry’s Facebook page, at facebook.com/burberry, is to carry exclusive content that will be continuously updated. With more than 7.6 million Facebook fans, Burberry boasts the largest Facebook following of any luxury fashion brand.
Burberry Body’s bottle design, conceived by Christopher Bailey, Burberry chief creative officer, and including the fashion brand’s signature tartan, took a cue from a faceted jewel. As reported, model and actress Rosie Huntington-Whiteley stars in Burberry Body’s ads wearing the brand’s rose-gold-colored satin trenchcoat. The campaign, which will feature other faces in the future, was directed by Bailey and photographed by Mario Testino. Company executives would not discuss sales projections, but industry sources estimate Burberry Body will generate first-year wholesale revenues worldwide of 80 million euros, or $114.4 million. The Burberry Body line will include an eau de parfum spray, which is to come in 85-, 60- and 35-ml. bottles priced at 90, 70 and 55 euros, or $128.70, $100.10 and $78.65, respectively. The edp intense version will be available in 85- and 60-ml. bottles for 110 and 80 euros, or $157.30 and $114.40. There is also to be a body milk and a body oil. Prices are for France.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)