PARIS — Burberry Body, the women’s fragrance due out worldwide on Sept. 1, is positioned to be an iconic scent.
Its sampling campaign will begin today exclusively for Burberry Facebook fans. The Burberry fragrance brand, whose license is held by Inter Parfums, last year generated sales of just under 200 million euros, or $286 million at average exchange. It includes about 10 scent franchises, many of which are successful in various parts of the world. What’s missing in the portfolio, according to Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, the French subsidiary of Inter Parfums Inc., is a single fragrance that’s a leader globally.
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