PARIS — Burberry Body, the women’s fragrance due out worldwide on Sept. 1, is positioned to be an iconic scent.
Its sampling campaign will begin today exclusively for Burberry Facebook fans. The Burberry fragrance brand, whose license is held by Inter Parfums, last year generated sales of just under 200 million euros, or $286 million at average exchange. It includes about 10 scent franchises, many of which are successful in various parts of the world. What’s missing in the portfolio, according to Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, the French subsidiary of Inter Parfums Inc., is a single fragrance that’s a leader globally.
“It is a new step in the brand,” he said. The scent’s floral woody amber juice, made with Robertet perfumer Michel Almairac, was inspired by Britain. There are notes of green absinthe, peach and freesia in Burberry Body’s head; a floral bouquet of rose and iris notes mixed with sandalwood in its heart, and notes of cashmere wood, vanilla, amber and musk in its base. Alongside sampling, Burberry’s Facebook page, at facebook.com/burberry, is to carry exclusive content that will be continuously updated. With more than 7.6 million Facebook fans, Burberry boasts the largest Facebook following of any luxury fashion brand.
Burberry Body’s bottle design, conceived by Christopher Bailey, Burberry chief creative officer, and including the fashion brand’s signature tartan, took a cue from a faceted jewel. As reported, model and actress Rosie Huntington-Whiteley stars in Burberry Body’s ads wearing the brand’s rose-gold-colored satin trenchcoat. The campaign, which will feature other faces in the future, was directed by Bailey and photographed by Mario Testino. Company executives would not discuss sales projections, but industry sources estimate Burberry Body will generate first-year wholesale revenues worldwide of 80 million euros, or $114.4 million. The Burberry Body line will include an eau de parfum spray, which is to come in 85-, 60- and 35-ml. bottles priced at 90, 70 and 55 euros, or $128.70, $100.10 and $78.65, respectively. The edp intense version will be available in 85- and 60-ml. bottles for 110 and 80 euros, or $157.30 and $114.40. There is also to be a body milk and a body oil. Prices are for France.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast