BERLIN — Cinema in surround scent has arrived. Le Cinéma Olfactif, a screening series launched at Berlin’s Soho House, aims to enhance artistic filmmaking with the addition of visionary fragrance. The debut screenings presented Mark Buxton’s scent track for Michel Gondry’s “Mood Indigo;” a perfume of the same name went on sale May 15 in select stores.
Le Cinéma Olfactif comes from Kaya Sorhaindo, formerly of Six Scents Parfums. It’s part of his new Berlin- and Paris-based fragrance brand, Folie à Plusieurs, which plans its first major release in September, a scent and artwork collaboration with photographer David LaChapelle.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)