By  on April 9, 2010

Jean-François Cabos has fashioned a fragrance line dubbed Atelier Flou, which will bow in Harrods this month.

Cabos, who was a shareholder and managing director of Balenciaga before the brand was sold to Gucci Group in 2001, was inspired by how haute couture clothing is created while concocting the collection. The brand’s name, for instance, refers to a design workshop where couture gowns are crafted.

Cabos drew a parallel between how designers work with their couture ateliers and his technique of offering inspiration — via poems, texts and drawings — to perfumer Jacques Chabert and asking him to interpret them in fragrance.

“My [role] is to describe an atmosphere,” said Cabos, who noted he’d originally worked with Chabert on a scent project for Balenciaga.

The line includes Shamsin, Paradis Paradis and Sloane Rose for women, which will be priced at 115 pounds, or $174.50 at current exchange, per 100-ml. eau de parfum spray, and Black Purple, Katana and Eau d’Aviateur for men, which will also retail for 115 pounds, or $174.50, per 100-ml. eau de toilette.

“It is one of the most exciting ranges to come to the market in a long time,” said Roja Dove, who runs Harrods’ Roja Dove Haute Parfumerie. Cabos plans to extend the brand’s distribution later in the year, notably in the U.S. and the Middle East. Additional fragrance launches are also in the pipeline.

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