With Endless Euphoria, the newest scent from Calvin Klein, Steve Mormoris is unleashing the opening salvo of an ambitious plan: refreshing the entire Klein fragrance portfolio, beginning in 2014.
“Calvin Klein is a very compelling business and one of our largest businesses,” said Mormoris, who is senior vice president of global marketing, American Fragrances, for Coty Prestige. “Offerings like Endless Euphoria, which anchors to the huge Euphoria business but also draws in younger consumers and consumers in countries which are not huge fragrance consumers now, will ensure that the brand continues to be successful.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"