By  on May 29, 2009

Calvin Klein is looking for CK Free, its newest men’s scent, to add weight — and volume — to its global fragrance franchise this fall.

“The Calvin Klein house is our largest and most global brand in the company,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige. “And within it, the CK franchise speaks to a casual, relaxed attitude. CK Free has been created to offer men an everyday escape away from the daily grind regardless of their age, ethnicity or social status. It’s very democratic.”

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