Given Calvin Klein’s penchant for pushing the envelope, it’s not surprising that the house’s newest scent is called Reveal. “It’s a great name that is linked to roots of Calvin Klein,” said Steve Mormoris, Coty’s chief marketing officer for fragrance, noting that the brand has been for decades willing to be controversial with its positioning — to reveal what other brands might shy away from. “With this scent, we are celebrating the heritage of the brand and adding an element of architectural boldness with the bottle.”The scent, which Mormoris described as a “solar oriental with a very luminous heart,” was concocted by International Flavors & Fragrances and has top notes of raw salt signature, pink pepper, white pepper and black pepper; a heart of orris, ambergris and solar accord, and a drydown of sandalwood, cashmeran and vetiver. Eaux de parfum sprays in three sizes — 1 oz. for $50, 1.7 oz. for $70 and 3.4 oz. for $90 — will be offered, as will a 6.7-oz. body lotion, $38; a 6.7-oz. shower gel, $30, and a 0.3-oz. rollerball, $24. The bottle features two triangular-shaped pieces — a silver-tone for the cap, the other heavy glass containing the juice — that form a pillowy square when put together. Reveal Calvin Klein will launch in September in the U.S., in 4,291 department and specialty store doors. It will begin rolling into global doors — 130 markets in total — at the end of this month. The print campaign was shot by Mert Alas and Marcus Piggott and features Dutch supermodel Doutzen Kroes and British actor Charlie Hunnam in a heated embrace beside the window of a modern, glass high-rise apartment. As the sun sets behind a dusky skyline, the city is reflected in the window, suggesting a voyeuristic glimpse at a sexy game of seduction. The ad will begin running in September fashion, beauty and lifestyle books in the U.S., in addition to a comprehensive social media and digital campaign.Kroes, who has been doing Calvin Klein campaigns for more than a decade, had a reveal of her own when she was offered the fragrance campaign: she’d just learned she was pregnant with her second child. “The name Reveal was very interesting, since I had to reveal something,” she said with a laugh. The ad was shot in January, when Kroes was about three months along, she said. She’s scheduled to give birth to a baby girl later this month.Coty declined to discuss sales projections, but industry sources estimated that the scent could do upward of $150 million at retail globally in its first year on counter.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim