Calvin Klein Bares It All With Reveal

Given Calvin Klein’s penchant for pushing the envelope, it’s not surprising that the house’s newest scent is called Reveal.

“It’s a great name that is linked to roots of Calvin Klein,” said Steve Mormoris, Coty’s chief marketing officer for fragrance, noting that the brand has been for decades willing to be controversial with its positioning — to reveal what other brands might shy away from. “With this scent, we are celebrating the heritage of the brand and adding an element of architectural boldness with the bottle.”