By  on August 21, 2014

People aren’t straightforward, and their fragrance shouldn’t be either.


That’s the philosophy that underpins Daniella Pavicic’s entrance into the beauty arena with her namesake company Daniella Parfums’ first fragrance, 4D. And it’s the philosophy that has guided the twists and turns of her life: known to many as the Canadian singer who, along with Ercola, was behind “Every Word,” a dance album that climbed the Billboard charts in 2008. Pavicic has also logged many hours working at her family’s aerospace manufacturing firm, and cocreated eyewear accessories brand Trussit and upcoming dance apparel line Yalivta.

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