Carol’s Daughter is building its fragrance portfolio with the launch of its first fine fragrance this month called Pearls. Even though Pearls will be new ground for Carol’s Daughter, it will be setting the stage for the company’s first celebrity fragrance, My Life by Mary J Blige, who has been one of the brand’s celebrity ambassadors.
Lisa Price, founder of Carol’s Daughter, said that she wanted to go beyond the six types of scents used in the bath and body lines from Almond Cookie to Mango Mélange. Price said her goal was to create a complex fragrance with layered notes inspired by nature.
“Pearls marks our emergence into this new [fine fragrance] category,” said Price, noting that Pearls will not be used in any of the bath products. “It has always been my desire to have that special scent in the beautiful bottle that would sit on my dresser.” She added the fragrance was designed to epitomize the brand story, “regardless of trends and shifts in the market.”
According to Steve Stoute, chief executive officer, this launch will be the first step in broadening the brand’s distribution, since the fragrance is being treated as a separate entity in its distribution.
“We know our customers love fine fragrances,” said Stoute. “This will help us move from the bath and body category.”
Launching this month at Macy’s, Dillard’s, Sephora and Carol’s Daughter stores, Pearls is composed of top notes of bergamot, lemon, anise, verbena, apricot and peach; middle notes of jasmine, rose and violet leaves aldehydes, and bottom notes of musks, vanilla and caramel. Price worked closely with Firmench to develop the fragrance. The fragrance will retail for $45 for a 2.5-oz. eau de toilette.
“My inspiration came from the sugar violet candies my husband would always buy for me and when I chewed them I could always smell and taste it so I thought it would make a perfect fragrance mixed with lemon, vanilla and sugar,” said Price.
Over the course of the next year, Carol’s Daughter will shift into second gear with the new Blige scent, which will take the name of the singer’s second album. Although the company is planning the details of the project, Stoute said that the firm is currently speaking to suitors about a possible distribution deal.
Stoute said of Blige: “Outside of being a strong supporter of Lisa’s from the very beginning, she’s been a fan of fragrance her whole career, so it made sense for her to create her own scent. She has a very loyal following. The [name] speaks to what her life is all about, and the fragrance will capture just that,” said Stoute.
According to Price, Blige will continue to appear in Carol’s Daughter advertising, in addition to making in store appearances.
“I am Carol’s Daughter and my fans are Carol’s Daughter users so it just made sense to partner,” Blige said in an interview last month. “Ever since I was a child, I loved buying products that made me feel beautiful and clean,” said Blige. “I’m a total beauty nut — you should check out all the junk in my bathroom.”
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)