Carol’s Daughter is building its fragrance portfolio with the launch of its first fine fragrance this month called Pearls. Even though Pearls will be new ground for Carol’s Daughter, it will be setting the stage for the company’s first celebrity fragrance, My Life by Mary J Blige, who has been one of the brand’s celebrity ambassadors.
Lisa Price, founder of Carol’s Daughter, said that she wanted to go beyond the six types of scents used in the bath and body lines from Almond Cookie to Mango Mélange. Price said her goal was to create a complex fragrance with layered notes inspired by nature.
“Pearls marks our emergence into this new [fine fragrance] category,” said Price, noting that Pearls will not be used in any of the bath products. “It has always been my desire to have that special scent in the beautiful bottle that would sit on my dresser.” She added the fragrance was designed to epitomize the brand story, “regardless of trends and shifts in the market.”
According to Steve Stoute, chief executive officer, this launch will be the first step in broadening the brand’s distribution, since the fragrance is being treated as a separate entity in its distribution.
“We know our customers love fine fragrances,” said Stoute. “This will help us move from the bath and body category.”
Launching this month at Macy’s, Dillard’s, Sephora and Carol’s Daughter stores, Pearls is composed of top notes of bergamot, lemon, anise, verbena, apricot and peach; middle notes of jasmine, rose and violet leaves aldehydes, and bottom notes of musks, vanilla and caramel. Price worked closely with Firmench to develop the fragrance. The fragrance will retail for $45 for a 2.5-oz. eau de toilette.
“My inspiration came from the sugar violet candies my husband would always buy for me and when I chewed them I could always smell and taste it so I thought it would make a perfect fragrance mixed with lemon, vanilla and sugar,” said Price.
Over the course of the next year, Carol’s Daughter will shift into second gear with the new Blige scent, which will take the name of the singer’s second album. Although the company is planning the details of the project, Stoute said that the firm is currently speaking to suitors about a possible distribution deal.
Stoute said of Blige: “Outside of being a strong supporter of Lisa’s from the very beginning, she’s been a fan of fragrance her whole career, so it made sense for her to create her own scent. She has a very loyal following. The [name] speaks to what her life is all about, and the fragrance will capture just that,” said Stoute.
According to Price, Blige will continue to appear in Carol’s Daughter advertising, in addition to making in store appearances.
“I am Carol’s Daughter and my fans are Carol’s Daughter users so it just made sense to partner,” Blige said in an interview last month. “Ever since I was a child, I loved buying products that made me feel beautiful and clean,” said Blige. “I’m a total beauty nut — you should check out all the junk in my bathroom.”
Yesterday, the Parisian fashion house @azzaro_official cut the ribbon on a temeporary retrospective at the wing of the Musée des Arts Décoratifs in Paris. The exhibition, which shows the lasting influence of the brand’s founder Loris Azzaro, is titled “Azzaro, Fifty Sparkling Years” and presents 50 looks. In it’s ’70s heyday, fans of the brand included Jane Birkin, pictured here, Raquel Welch, Brigitte Bardot and more. See more photos on WWD.com #wwdfashion
@trinaturk and @macys Inc International Concepts line are linking up on a collection for summer — filled with accessories, swimwear and shoes. The collection will also include a Mr Turk men’s line, both of which are the designer’s first entry into a more accessibly priced area. “It’s very world-traveler, gypset-inspired,” said Turk. The Trina Turk x INC line will launch on May 15th. #wwdfashion
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge