Cartier’s newest jewel is Cartier de Lune, a new women’s scent set to hit Saks Fifth Avenue counters later this month.
The white floral musk scent, composed by the brand’s in-house perfumer, Mathilde Laurent, has top notes of pink pepper and juniper berry; a heart of white rose, cyclamen and lily of the valley, and a drydown of musk and woods.
Two sizes will be offered: a 1.5-oz. eau de toilette retailing for $75, and a 2.5-oz. version for $98. The moonstone-inspired flacon is done in shades of white and blue, with a silver metallic cap engraved with the moon, marking a departure from the brand’s signature scarlet shade.
“People aren’t expecting Cartier to play with those colors,” said Philippe Nazaret, assistant vice president of the fragrance division of Cartier North America. “Red is our signature at Cartier, and that is what people likely expect. However, you will see that we will be playing around with color with our fragrances going forward. We believe that color leads to emotion, and the blue is directly linked to the fragrance concept, which is inspired by the radiance of the moon. This will be a very strategic year for Cartier fragrances.”
In the U.S., Cartier de Lune will be exclusive to Saks this month before rolling into additional specialty store distribution and Cartier’s 36 boutiques and cartier.com in February. At full rollout, the scent will be available in about 400 doors in North America. National advertising is not planned, although visual weeks — including several planned for the Valentine’s Day and Mother’s Day selling periods — will be part of the promotional process, noted Nazaret.
While Nazaret declined to comment on projected sales, industry sources estimated that Cartier de Lune could do $5 million at retail in its first year on counter in North America.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast